MTV PUSH

Push is MTV's global initiative to spotlight new music talent. Each month, the MTV team brainstorms, pitches and produces custom and franchise content for digital and social platforms around these on-the-brink musicians. Dedicated fans and those who are on the verge of discovery can get to know up-and-coming artists through candid discussions, revealing stories and intimate performances.

The creative content strategy pitch  for network-exclusive stills and behind the scenes content resulted in a record-breaking 200% increase in engagement across all Social platforms.