Get ready with Gwen Stefani! By curating creative behind-the-scenes exclusive stills and short-form videos in of Gwen from a “day in the life” perspective, our creative strategy cultivated a human connection from fans to beloved artist, therefore increasing Social engagement by 150% while simultaneously promoting Gwen’s beauty brand, GXVE. For each shoot, the team adapted to changing Social trends through research and development to keep content current and engaging.

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Photo / Video / Director: Rebecca Lader
Producers: Marissa Eisa, Jack Birchler
Agency: WMA